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WELCOME! The Business Image Journal is a Small Business resource site that provides insight into how a company's image affects it's success. Our topic this month is Search Engine Optimization (SEO).
Your website's success depends on good SEO. We'll provide you with resources and tips for insuring your site has what it needs to do well in the Search Engines.
Wikipedia defines Search Engine Optimization (SEO) as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Public Speaking as a Powerful Tool to Get Business
By felicia | June 13, 2007
- Believe it or not, I have met dozens of business owners who have avoided opportunities to present their products or services to potential prospects because they were terrified of getting up there in front of an audience. When I hear that, I want to both hug them and shake them at the same time. It’s ok to be nervous, but one of the fastest ways to grow your business is by public speaking and avoiding it is like cutting off your nose to spite your face. It’s so simple to develop a great presentation. Once you get out there and present it a few times, you’ll see how great speaking can be to help you get more people wanting to do business with you.
- If you are the person in the front of the room sharing important information that your audience wants to hear, they will be excited to learn what you have to teach them. You have instant credibility just by being the person asked to speak as an expert on a particular issue. Further, when you finish, many in your audience will want to hear more. People will line up to talk to you because they want to know what you think about their personal story. Or they have an example they didn’t want to share in front of the group. What a perfect opportunity for you to start developing a business relationship!
- Not sure where to begin? Here are some tips to consider as you develop a presentation that will wow any audience and get them interested in doing business with you.
Topics: Communication | No Comments »
E-Mail Etiquette for Effective Business Communication
By felicia | June 6, 2007
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Questions Answered
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As a communication coach and consultant, I often receive questions from folks in all areas of business who want to know the best way to handle certain situations. Usually people want to know the best way to approach someone about a particular issue. The issue that draws the most interest is e-mail communication. Clearly many people we interact with don’t know the rules of etiquette for business e-mails. When someone breaks those rules, responsible business people want to know how to deal with that situation tactfully and professionally. Here are several questions I’ve recently received along with my answers
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1. A group email is sent out by a new business announcing their Grand Opening. No RSVP is indicated, but should we reply to the person with an e-mail response?
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Felicia Says: Although there was no request for a response about your attendance, if it was me, I would still reply to the sender with my warm congratulations on her Grand Opening. When you reply to a group broadcast message like you received, whether it is a direct invitation to attend a ribbon-cutting or simply an announcement that the business is now open, you are taking the opportunity to communicate with that business owner in a positive way. The more chances you get to connect with someone, particularly if that person is a prospective client, you’re sending an general message that says that person matters to you. People like and appreciate being acknowledged and will remember you down the line when and if they are in need of your product or service.
Topics: Communication | No Comments »
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