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THE BUSINESS IMAGE JOURNAL

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Develop Your Interpersonal Communication Skills

for Success at Work and at Home

As communication teacher, I am often asked by students why the skills I teach are important. A lot of what I present in the classroom relates to interpersonal skills in the lives of the…

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Appearances Matter

OK, you’re getting ready for a party.  It’s been a long day with the kids, and you have to pry them off of your leg to get out the door.  Or, a crazy day at work, and you just can’t…

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Starting and Marketing a Retail Business

Becoming a small business owner can be very exciting! Keep in mind that it’s not an “overnight” accomplishment, and it takes some thought and planning before-hand, as well as persistence and patience in the first several years.

Before you start your…

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Basic Writing Tips

-Write Conversationally-engage your visitor as if you were speaking directly to them.

-Make your writing “Skim” Friendly-remember that surfers/visitors will skim your pages, and write accordingly, using bolded text, headlines, and separators between thoughts. Sometimes you may need to edit what…

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Your Website’s Homepage

The homepage (or index page) of your website is like the front window of a brick and mortar store. It is your tool for gaining interest and “reeling” the customers in to see more.

What are the elements of a good homepage?

First…

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