Don’t Let Your Why’s Become Your How’s
It’s so easy to do. You have a home-based direct sales business. I’m sure you had great reasons to start your own direct sales business. You wanted more time your family, you needed some extra income, you wanted to meet new people, etc. Remembering those “why’s” can be a powerful motivator to keep your business on track for where you want to go.
But, there’s also a great temptation to let those “why’s” become your “how’s” – and before your know it, you’ve hopped right off the track.
Here are a few examples…
- Why: More time with family and working on your own schedule
- How: You try to squeeze working your business into the nooks and crannies of your family’s hectic schedule. You promise yourself you’ll sit down and make some calls when your kids are occupied and not hanging on your leg. You run out the door with sticky handprints on your shirt and the chaos of the day written all over your face.
- Why: You need extra income to make ends meet in your family’s budget.
- How: You don’t invest in your business at all. You are desperate to make money when you walk out the door, and that “neediness” shows through to your customers instead of genuine interest in them.
- Why: You wanted to meet new people.
- How: You have a great time talking to people, meeting new people – but you never ask for the business.
- Why: You love your product.
- How: You can’t stop yourself from “investing” in more items from your line, forgetting that you should have a budget for that. After all, you do want to make money.
- Why: You wanted to have some fun.
- How: You go to a party not caring if you make money, unprepared to share the benefits of your products and services.
Do you get the picture? Too often, we let those great “why’s” – and they are great – interfere with thinking about our businesses as just that. If we want to have a business – not a hobby, but a business – it requires treating it that way. Yes, we get to work at home with our beautiful kids running around. Yes, we can make some great income. Yes, we get to meet lots of people and have fun. And yes, if you’re like me, we get to wear our products wherever we go.
But business requires focus, discipline, a real action plan with time carved out to follow it, a budget and financial plan, sales skills to convert new prospects into customers, preparation, and most of all – persistence. These elements aren’t always fun, but they do give you a great shot at building a successful business. And if you take the right steps, you will indeed achieve all of the why’s that made you sign on the dotted line in the first place.
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