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WELCOME! The Business Image Journal is a Small Business resource site that provides insight into how a company's image affects it's success. Our topic this month is Search Engine Optimization (SEO).
Your website's success depends on good SEO. We'll provide you with resources and tips for insuring your site has what it needs to do well in the Search Engines.
Wikipedia defines Search Engine Optimization (SEO) as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Empathy for Your Clients is Key
By felicia | June 29, 2007
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I am often asked what is the one communication skill small business owners need to have to be as successful as possible. The best advice I can give is to be receiver-oriented, which is the fancy communication way of saying stay focused on your clients’ and prospects’ needs and wants. Sure there are techniques for all sorts of communication skills like becoming more confident; boosting your “know, like, and trust” factor; putting together a presentation; and rules about email etiquette. Certainly learning more about all these areas will improve your professional communications.
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But what’s most important to remember is to always keep in mind your client or prospect. If you pay more attention to your clients and prospects and put yourself in their shoes, you’ll be practicing empathy. And empathy is the most important communication skill a person can have at work or at home. By putting yourself in the other’s place, you’ll get a sense of how it feels to be bombarded with 20 emails in a week from the same person trying to sell you something, for example. You’ll understand how it could take a little while to make a sale until the other person knows you and your business and feels you and what you have to offer are trustworthy.
Topics: Communication | No Comments »
Develop Your Interpersonal Communication Skills
By felicia | June 21, 2007
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for Success at Work and at Home
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As communication teacher, I am often asked by students why the skills I teach are important. A lot of what I present in the classroom relates to interpersonal skills in the lives of the college student: with friends and family. However, many students are taking college coursework to prepare them for a professional career. It’s important to realize that communication skills are easily transferable. Just how are the interpersonal skills someone learns useful at both home and work? It’s not that big of a stretch, really.
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Look at the job postings in the paper or at one of the online career search sites. What is the ONE skill required of almost every job? GOOD INTERPERSONAL COMMUNICATION SKILLS. What is the one skill that will make a marriage great? It’s not being a fantastic cook or a fabulous lover (although both could be benefits!). It’s GOOD INTERPERSONAL COMMUNICATION SKILLS. It’s no accident that it takes the same skill set to be successful in marriage and at work.
Topics: Communication | No Comments »
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